About us
Boogie'Woogie is a 100% Portuguese clothing brand for children aged 6 months to 8-9 years.
Our commitment to sustainability goes beyond words; it's a constant practice in every day of our lives, in every piece we create. The collections are carefully developed with a special focus on this aspect. We value children's comfort and freedom of movement without compromising the quality, durability and originality of each garment.
We believe it's possible to create intelligent fashion to minimise waste of time, resources and environmental impact.
That's why we develop and launch one season a year - Resort - allowing us to focus on creating truly meaningful and long-lasting collections. Between Resort seasons, we present limited and special editions - our Capsules - that celebrate creativity and artistic expression.
Comfort, quality and durability
Creative style and positive Brand
Sustainable lifestyle
Ethical manufacturing and local production
Our Founder
1982
Boogie'Woogie was founded by Susana E. She was born in the smallest city in Portugal - São João da Madeira. The city of shoes, hats and industry.
Arts have always been present in her life - her Mother was a Painter and an Art Teacher. Her passion for fashion was born early. She spent hours drawing clothes. Clothes that her Sister would then lovingly sew for her dolls. Both grandmothers were seamstresses, so she grew up surrounded by sewing machines.
2000
With the unconditional support of her lovely Parents and with all of her Family support, she attended Fine Arts at the university, in Coimbra, that was considered the Portuguese Bauhaus.
Graduated in Arts Education.
Taught for 8 years.
2012
The passion for fashion spoke louder, and in 2012, she began her journey into the Textiles and Fashion world. Attended several training courses in the textiles fashion area.
Since then, worked as Key Account Manager, Product Manager and Quality Controller for Street, Surf, Luxury and Baby & Kids wear Brands.
2016
Returned to the university to study Marketing and Fashion Design at Minho’s University.
2018
In July, her lovely Son was born.
2019
She dedicated herself in exclusively to working with Baby & Kids wear segmentation.
2021
In October, her lovely Daughter was born.
She decided to follow her life’s dream - to create a special fashion design project and started the Boogie’Woogie project.
2024
With a heart full of passion and determination, this dream came to life and in January launched Boogie’Woogie at Playtime Paris.
We are committed to create a brighter future for the next generations.
Join us on this journey of conscious fashion and discover the joy of dressing ethically and stylishly!